definition: ARTIFACT: 1a : something created by humans usually for a practical purpose; especially: an object remaining from a particular period (Source: http://www.merriam-webster.com/dictionary/artifact)
Now, I’m not trying to compare anyone involved in business development, capture, or proposals to cavemen. Wait…maybe….let me think, no, never mind, yes, I was right the first time; I’m really not doing that. Instead, let’s focus on the artifacts.
During the business development lifecycle (capture management, proposal management and task order management), you gather different types of intelligence on your customer, your competition, your teammates, and even yourself. All of it is used to help you develop your capture win strategy and implement it across all the lifecycle phases. For example, competitive analyses results not only are used to determine how you compare in the customer’s eyes, but to give you the data you need to help proposal writers effectively ghost the companies also bidding the opportunity and give cost analysts the framework to competitively price your solution.
Let’s face it, whether or not you made it to submitting a proposal, you have a lot of intelligence that could potentially aid in developing another bid. Whether the other players, such as the customer or your teammates, are the same or not, keeping your artifacts in one easily accessible place is advantageous for your teams. What do you do with all this historical information when everything is over, either because you made a no-bid decision during the process or because the customer awarded the contract? How can these artifacts be useful down the road?
Here are some examples of how these artifacts can be used in other ways:
So, you see you gather and analyze a treasure trove of information during the business development, capture, and proposal phases. Maintaining it and ensuring everyone can retrieve it easily are important to improving your ability to always put your bid in the best position to be the winner.
– The Octant Best Practices Team